Privacy, in plain language.

The short version: if you give us your email, we use it to tell you when Groomiest launches and to reply if you wrote to us. Our ad pages use pixels so we can measure ads and show follow-up ads. You can make us delete everything with one message.

Who we are

Groomiest ("we") is a pre-launch product building a front desk for pet groomers. This policy covers groomiest.com and our ad landing pages.

What we collect

• Email signups. If you click "Try it free" and leave your email, we store that email plus which page (and which ad message) brought you there.
• Contact messages. If you use the contact form, we get your message, your email, and your name if you gave one.
• Ad measurement data. On our ad landing pages, pixels from Meta, Google, and AdRoll set cookies and record visits, "Try it free" clicks, and signups — the standard way ads get measured.

That's it. No accounts, no payments, no card details — there's nothing to buy yet.

Cookies and ad pixels

Our ad landing pages use the Meta Pixel, the Google tag, and the AdRoll pixel. These let us (a) see whether our ads work and (b) show follow-up ads to people who visited but didn't sign up — this is called retargeting. Each provider explains its own practices and opt-outs:

• Meta: facebook.com/privacy/policy · ad preferences in your Facebook/Instagram settings
• Google: policies.google.com/technologies/ads · opt out at adssettings.google.com
• AdRoll / NextRoll: nextroll.com/privacy · opt out at optout.aboutads.info

You can also block or clear cookies in your browser at any time — the site works fine without them.

Who else touches your data

• Formspree processes our form submissions (that's where your email lands first): their privacy policy.
• The ad platforms above, for measurement and retargeting only.

We never sell your email. We never share it with anyone beyond the processors above. Nobody else gets it, full stop.

What we do with it

• Email you when Groomiest launches (that's the whole point of the list).
• Occasionally email genuine progress updates — rare, and every one has an unsubscribe link.
• Reply to contact messages.
• Count which ad messages work, so we stop paying for the ones that don't.

Your rights (California and everywhere else)

Wherever you live — and specifically under the California Consumer Privacy Act (CCPA) — you can ask us to:

• tell you what we hold about you (it will be an email address and maybe a form message),
• delete it,
• stop emailing you (or just hit unsubscribe).

Use the contact page and say the word. We don't sell personal information as defined by the CCPA; if you'd like to opt out of pixel-based ad targeting, use the provider links above or your browser settings.

Changes

If this policy changes in a way that matters, we'll update this page and the date at the top. No silent rewrites.